The Standard has the potential to benefit employers, staff, and tourists, and therefore residents of your local area, region and even Scotland!

Benefits for your staff:

  • Staff who display local pride and knowledge will improve the visitor experience, bringing in more visitors to St Andrews
  • Staff who can make confident, first-hand recommendations and dispense relevant information about the town are more likely to feel job satisfaction
  • Staff who feel involved in the larger plan for St Andrews can discover a renewed sense of purpose,  motivating them to provide better service

Benefits for your business:

  • Businesses benefit from a motivated, informed and skilled workforce
  • Businesses who involve themselves with cross-selling and referrals to other St Andrews employers will drive further visits, both to their own establishment and St Andrews as a destination