The St Andrews Skills Academy

The St Andrews Standard was devised by the St Andrews Skills Academy in conjunction with fifteen town employers representing many sectors of the tourism industry, and an expert customer service trainer.

The Skills Academy exists to help the hospitality and tourism businesses in St Andrews grow through sourcing quality training at the best possible prices.

Visit the Skills Academy website

Celebrating the Standard

Since the course I have been asking more questions about St Andrews, even visiting places I haven’t been so that I can be of more help to visitors. I was amazed at how much there is to do in the area! It has given me more confidence and I am a lot happier in my job role just because of all the positive feedback I have been receiving because of my new attitude.
Natalie O Kelly, staff member at Rufflets Country House Hotel
I can honestly say that the St Andrews Standard is worthwhile for anyone involved in the local business community. This would include people running their own business or employed locally, either in retail, hospitality or in any capacity where dealing with the public.

By attending as a business owner - or sending your staff to this training - you are then empowered with fantastic local knowledge, which will make you/your employees fantastic Ambassadors for St Andrews, and your own business.
Mhairi MacKenzie, HR Consultant for MacKenzie James Ltd
I think [the St Andrews Standard is] an excellent introductory course for young people starting a job in retail in St Andrews. A fun, enjoyable and informative two afternoons were spent looking at ways to excel and take pride in your job. The quiz is a great idea that could be expanded upon too.
Jude Innes, Chairman of the St Andrews Merchants Association